SweetskinZ launched in 1999 with the goal of revolutionizing the bicycle tire. With that in mind, SweetskinZ founder and inventor Yann Mellet developed the world’s first tire featuring a variety of full-color graphics and patterns that are also reflective at night. This combination makes SweetskinZ tires not only the best looking tire on the market, but also enhances the safety of the rider.

Initial product designs are geared towards the daring BMX rider, the relaxing beach cruiser and the adventurous mountain biker. SweetskinZ tires feature the highest quality rubber combined with today’s most popular tread patterns. SweetskinZ tires also maintain excellent tread life and performance with minimal additional weight.

SweetskinZ innovative designs leave traditional black tires in the dust. Whether it be the slithering scales of the “Rattleback” tire or the red-hot flames of the “Scorch” tire, every product in the SweetskinZ line makes a bold, unique statement, as individual as each rider.

The “Idea Factory” at SweetskinZ will continue to develop bold, new designs that will redefine the way people think about cycling and tires are only the beginning…